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	<title>ChangeLog</title>
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	<link>http://blog.stepchangegroup.com</link>
	<description>StepChange Group: Social Media &#38; Marketing</description>
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		<title>Old Spice&#8217;s Handsomely Smelling Story of Advertising Effectiveness</title>
		<link>http://blog.stepchangegroup.com/2010/08/old-spices-handsomely-smelling-story-of-advertising-effectiveness/</link>
		<comments>http://blog.stepchangegroup.com/2010/08/old-spices-handsomely-smelling-story-of-advertising-effectiveness/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 22:40:20 +0000</pubDate>
		<dc:creator>stratton</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[old spice]]></category>
		<category><![CDATA[PAF]]></category>
		<category><![CDATA[pdx]]></category>
		<category><![CDATA[portland]]></category>
		<category><![CDATA[portland events]]></category>

		<guid isPermaLink="false">http://blog.stepchangegroup.com/?p=1307</guid>
		<description><![CDATA[We just returned from a Portland Advertising Federation luncheon, featuring a presentation by Dean McBeth, the Senior Digital Strategist of Procter &#38; Gamble brands for Wieden+Kennedy, who shared his thoughts on being part of one of the most successful viral campaigns in history. As you might imagine, there was much more to the &#8220;Man Your [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Check Out Our New Offices (And Drink Our Beer)!</title>
		<link>http://blog.stepchangegroup.com/2010/08/check-out-our-new-offices-and-drink-our-beer/</link>
		<comments>http://blog.stepchangegroup.com/2010/08/check-out-our-new-offices-and-drink-our-beer/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 22:24:13 +0000</pubDate>
		<dc:creator>stratton</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[pdx]]></category>
		<category><![CDATA[portland]]></category>
		<category><![CDATA[portland events]]></category>

		<guid isPermaLink="false">http://blog.stepchangegroup.com/?p=1302</guid>
		<description><![CDATA[We&#8217;re delighted to announce that we&#8217;ve settled into our new space in Portland&#8217;s Park Blocks, and to celebrate, we&#8217;re holding an open house during September&#8217;s First Thursday. Details are in the flyer below—come on up to the fourth floor and have a beer!

]]></description>
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		<slash:comments>0</slash:comments>
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		<title>StepChange Has Answers For Facebook Questions (Updated)</title>
		<link>http://blog.stepchangegroup.com/2010/07/stepchange-has-answers-for-facebook-questions/</link>
		<comments>http://blog.stepchangegroup.com/2010/07/stepchange-has-answers-for-facebook-questions/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 21:17:00 +0000</pubDate>
		<dc:creator>stratton</dc:creator>
				<category><![CDATA[facebook]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[articles]]></category>
		<category><![CDATA[facebook questions]]></category>

		<guid isPermaLink="false">http://blog.stepchangegroup.com/?p=1294</guid>
		<description><![CDATA[StepChange&#8217;s thoughts on Facebook Questions were featured today in Erica Morphy&#8217;s article on TechNewsWorld.com:
It is an open question right now as to where Facebook will fall in  terms of quality of content. There are, however, other ways in which  this service is already distinctive, Bryan Stratton, strategy manager  with StepChange, told TechNewsWorld.
&#8220;First, [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>How to Avoid Ugly Facebook Wall Posts</title>
		<link>http://blog.stepchangegroup.com/2010/07/how-to-avoid-ugly-facebook-wall-posts/</link>
		<comments>http://blog.stepchangegroup.com/2010/07/how-to-avoid-ugly-facebook-wall-posts/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 00:39:49 +0000</pubDate>
		<dc:creator>stratton</dc:creator>
				<category><![CDATA[facebook]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[best practices]]></category>

		<guid isPermaLink="false">http://blog.stepchangegroup.com/?p=1265</guid>
		<description><![CDATA[Although Facebook makes it extremely easy to share content with fans and friends, sometimes the quirks of the platform lead to formatting gaffes that keep your posts from looking as polished as you might like. Here are a few suggestions for avoiding some of the most common causes of Facebook Wall post ugliness:
Like and @Mention [...]]]></description>
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		<title>StepChange Named a Stevie Award Finalist</title>
		<link>http://blog.stepchangegroup.com/2010/06/stepchange-named-a-stevie-award-finalist/</link>
		<comments>http://blog.stepchangegroup.com/2010/06/stepchange-named-a-stevie-award-finalist/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 23:07:38 +0000</pubDate>
		<dc:creator>stratton</dc:creator>
				<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://blog.stepchangegroup.com/?p=1252</guid>
		<description><![CDATA[StepChange Group was officially named a Stevie Award Finalist in the category of &#8220;Marketing Department of the Year&#8221; at the 2010 American Business Awards&#8217; annual gala on Monday, June 21 at the Marriott Marquis Hotel in New  York City.  More than six-hundred executives from across the U.S.A. were in attendance for the event, which [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>So What *Is* Your Social Media Strategy, Exactly?</title>
		<link>http://blog.stepchangegroup.com/2010/06/so-what-is-your-social-media-strategy-exactly/</link>
		<comments>http://blog.stepchangegroup.com/2010/06/so-what-is-your-social-media-strategy-exactly/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 22:42:41 +0000</pubDate>
		<dc:creator>stratton</dc:creator>
				<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://blog.stepchangegroup.com/?p=1241</guid>
		<description><![CDATA[Social media can be a tricky thing for some companies to get their arms around. The reach of Facebook, Twitter, et al is far too extensive to ignore, especially when brands see their competition moving into the social space. But social media&#8217;s core tenets—spontaneity, openness and a two-way public dialogue—are exactly the sort of things [...]]]></description>
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		<title>StepChange in the Wall Street Journal</title>
		<link>http://blog.stepchangegroup.com/2010/06/stepchange-in-the-wall-street-journal/</link>
		<comments>http://blog.stepchangegroup.com/2010/06/stepchange-in-the-wall-street-journal/#comments</comments>
		<pubDate>Fri, 25 Jun 2010 00:18:55 +0000</pubDate>
		<dc:creator>stratton</dc:creator>
				<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://blog.stepchangegroup.com/?p=1230</guid>
		<description><![CDATA[Do you have a copy of today&#8217;s Wall Street Journal handy? If so, flip to Section D (or click here to avoid inky fingers) and have a look at Sarah Nassauer&#8217;s the front-page article, &#8220;&#8216;I Hate My Room,&#8217; The Traveler Tweeted. Ka-Boom! An Upgrade!&#8221;
The piece examines how hotels are using social media to respond to [...]]]></description>
		<wfw:commentRss>http://blog.stepchangegroup.com/2010/06/stepchange-in-the-wall-street-journal/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Bing&#8217;s Fan Flair Brings World Cup Fever to Facebook</title>
		<link>http://blog.stepchangegroup.com/2010/06/bings-fan-flair-brings-world-cup-fever-to-facebook/</link>
		<comments>http://blog.stepchangegroup.com/2010/06/bings-fan-flair-brings-world-cup-fever-to-facebook/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 22:39:15 +0000</pubDate>
		<dc:creator>stratton</dc:creator>
				<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://blog.stepchangegroup.com/?p=1225</guid>
		<description><![CDATA[Are you a fan of the footie? Got World Cup fever? Then head over to Bing&#8217;s Facebook Page and check out the Fan Flair app that we developed for them.
The app lets you add decals specific to your national team to the Facebook photo of your choice. You can then save the modified pic in [...]]]></description>
		<wfw:commentRss>http://blog.stepchangegroup.com/2010/06/bings-fan-flair-brings-world-cup-fever-to-facebook/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>StepChange Wins a SoMe Award (Again)!</title>
		<link>http://blog.stepchangegroup.com/2010/05/stepchange-wins-a-some-award-again/</link>
		<comments>http://blog.stepchangegroup.com/2010/05/stepchange-wins-a-some-award-again/#comments</comments>
		<pubDate>Fri, 07 May 2010 21:34:46 +0000</pubDate>
		<dc:creator>stratton</dc:creator>
				<category><![CDATA[Tech Events]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[facebook apps]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[award]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[pdx]]></category>
		<category><![CDATA[portland]]></category>
		<category><![CDATA[portland events]]></category>
		<category><![CDATA[SoMe Awards]]></category>

		<guid isPermaLink="false">http://blog.stepchangegroup.com/?p=1186</guid>
		<description><![CDATA[Last night, StepChange was honored at the SoMe Awards, which recognize the best social media projects, programs and  campaigns in the Pacific  Northwest. Our collaboration with McKinney on the Travelocity &#8220;Cabin Fever&#8221; campaign won the &#8220;Sugar Daddy&#8221; Award for a social media marketing campaign designed to raise awareness and increase consumer affinity, with [...]]]></description>
		<wfw:commentRss>http://blog.stepchangegroup.com/2010/05/stepchange-wins-a-some-award-again/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>InnoTech Oregon &#8211; Mobile Marketing 2010: The Year We Make Contact</title>
		<link>http://blog.stepchangegroup.com/2010/05/innotech-oregon-mobile-marketing-2010-the-year-we-make-contact/</link>
		<comments>http://blog.stepchangegroup.com/2010/05/innotech-oregon-mobile-marketing-2010-the-year-we-make-contact/#comments</comments>
		<pubDate>Thu, 06 May 2010 00:05:54 +0000</pubDate>
		<dc:creator>stratton</dc:creator>
				<category><![CDATA[Tech Events]]></category>
		<category><![CDATA[Web/Tech]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[innotech]]></category>
		<category><![CDATA[mobile apps]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[mobile websites]]></category>
		<category><![CDATA[pdx]]></category>
		<category><![CDATA[portland]]></category>
		<category><![CDATA[portland events]]></category>

		<guid isPermaLink="false">http://blog.stepchangegroup.com/?p=1175</guid>
		<description><![CDATA[StepChange Principal and social media man-about-town, Kevin Tate, moderated a panel discussion about mobile marketing this afternoon at InnoTech Oregon. Panelists for &#8220;Mobile Marketing 2010: The Year We Make Contact&#8221; included Michael Richardson (Co-Founder, Urban Airship), Benjamin Jacobsen (co-founder, Mobspot) and—as a last-minute lifesaving replacement panelist—Daniel Wood (Digital Strategy Director, PMSI).
The 50-minute discussion covered a [...]]]></description>
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