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	<title>ChangeLog</title>
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	<link>http://blog.stepchangegroup.com</link>
	<description>StepChange Group: Social Media &#38; Marketing</description>
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		<title>Made With Love: Match.com&#8217;s Four Custom Facebook Solutions</title>
		<link>http://blog.stepchangegroup.com/2010/02/made-with-love-match-coms-four-custom-facebook-solutions/</link>
		<comments>http://blog.stepchangegroup.com/2010/02/made-with-love-match-coms-four-custom-facebook-solutions/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 23:02:38 +0000</pubDate>
		<dc:creator>stratton</dc:creator>
				<category><![CDATA[facebook]]></category>
		<category><![CDATA[facebook apps]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[evangelism]]></category>
		<category><![CDATA[match.com]]></category>

		<guid isPermaLink="false">http://blog.stepchangegroup.com/?p=965</guid>
		<description><![CDATA[Valentine&#8217;s Day may come and go, but Match.com spends the other 364 days making sure that next year&#8217;s is a memorable one for its customers. The 15-year old dating site has matched up countless couples online through its website, but it has only recently embraced Facebook as a way to reach out to an even [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Please Rob Me: Making Common Sense More Common</title>
		<link>http://blog.stepchangegroup.com/2010/02/please-rob-me-making-common-sense-more-common/</link>
		<comments>http://blog.stepchangegroup.com/2010/02/please-rob-me-making-common-sense-more-common/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 06:48:27 +0000</pubDate>
		<dc:creator>stratton</dc:creator>
				<category><![CDATA[location awareness]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[gowalla]]></category>
		<category><![CDATA[mytown]]></category>
		<category><![CDATA[privacy]]></category>

		<guid isPermaLink="false">http://blog.stepchangegroup.com/?p=955</guid>
		<description><![CDATA[Much ado has been made in the last couple of days about Please Rob Me, a new site that reposts public Foursquare check-in tweets as tongue-in-cheek &#8220;new opportunities&#8221; for burglars to break in to homes while their owners are out. It&#8217;s a unique and fun way to spread awareness of the fact that announcing where [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>We&#8217;re #10! StepChange Cracks Facebook&#8217;s Top 10 Apps</title>
		<link>http://blog.stepchangegroup.com/2010/01/were-10-stepchange-cracks-facebooks-top-10-apps/</link>
		<comments>http://blog.stepchangegroup.com/2010/01/were-10-stepchange-cracks-facebooks-top-10-apps/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 23:45:49 +0000</pubDate>
		<dc:creator>stratton</dc:creator>
				<category><![CDATA[facebook]]></category>
		<category><![CDATA[facebook apps]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[nestle]]></category>

		<guid isPermaLink="false">http://blog.stepchangegroup.com/?p=949</guid>
		<description><![CDATA[Today, Inside Facebook announced that the Nestle Crunch Challenge app that we developed in conjunction with our agency partners at Ogilvy ranks as the #10 emerging Facebook app for the week. Nestle Crunch Challenge experienced nearly 175% week-over-week growth and currently has just shy of 250,000 active monthly users.
Players choose to play for Team Chocolate [...]]]></description>
		<wfw:commentRss>http://blog.stepchangegroup.com/2010/01/were-10-stepchange-cracks-facebooks-top-10-apps/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Curing the Travelocity Roaming Gnome&#8217;s Cabin Fever</title>
		<link>http://blog.stepchangegroup.com/2010/01/curing-the-travelocity-roaming-gnomes-cabin-fever/</link>
		<comments>http://blog.stepchangegroup.com/2010/01/curing-the-travelocity-roaming-gnomes-cabin-fever/#comments</comments>
		<pubDate>Fri, 15 Jan 2010 21:33:33 +0000</pubDate>
		<dc:creator>stratton</dc:creator>
				<category><![CDATA[facebook]]></category>
		<category><![CDATA[facebook apps]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[travelocity]]></category>

		<guid isPermaLink="false">http://blog.stepchangegroup.com/?p=938</guid>
		<description><![CDATA[Like many of us, the Travelocity Roaming Gnome has a bad case of the post-holiday winter blues. Fortunately for him, we&#8217;ve partnered with Travelocity to bring their McKinney-developed &#8220;Cabin Fever&#8221; campaign to life on Facebook, allowing the little fellow&#8217;s fans to vote on where to send him next.
Fans not only get the satisfaction of helping [...]]]></description>
		<wfw:commentRss>http://blog.stepchangegroup.com/2010/01/curing-the-travelocity-roaming-gnomes-cabin-fever/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>StepChange Has Powered Up</title>
		<link>http://blog.stepchangegroup.com/2010/01/stepchange-has-powered-up/</link>
		<comments>http://blog.stepchangegroup.com/2010/01/stepchange-has-powered-up/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 18:35:39 +0000</pubDate>
		<dc:creator>stratton</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[acquisition]]></category>
		<category><![CDATA[powered]]></category>
		<category><![CDATA[social agency]]></category>

		<guid isPermaLink="false">http://blog.stepchangegroup.com/?p=927</guid>
		<description><![CDATA[The word is out: StepChange has merged with three other social media firms to expand our capabilities. Powered, Inc. of Austin, TX has acquired StepChange, as well as NYC&#8217;s Drillteam and Crayon. This is an exciting opportunity for all of us, as well as all of our current and future clients.
We spent the last half [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>StepChange 2009: Year In Review</title>
		<link>http://blog.stepchangegroup.com/2010/01/stepchange-2009-year-in-review/</link>
		<comments>http://blog.stepchangegroup.com/2010/01/stepchange-2009-year-in-review/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 03:13:26 +0000</pubDate>
		<dc:creator>stratton</dc:creator>
				<category><![CDATA[facebook]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[2009]]></category>

		<guid isPermaLink="false">http://blog.stepchangegroup.com/?p=895</guid>
		<description><![CDATA[2009 was StepChange&#8217;s biggest and busiest year yet, which explains why we&#8217;re only now getting around to writing our year-in-review post. Despite the rough economy, we were fortunate enough to be able to add staff and enjoy strong year-over-year growth in every quarter.
We started the year by moving into new offices in Portland&#8217;s Pearl District, [...]]]></description>
		<wfw:commentRss>http://blog.stepchangegroup.com/2010/01/stepchange-2009-year-in-review/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How to Get 400,000 New Fans In 10 Days</title>
		<link>http://blog.stepchangegroup.com/2009/12/how-to-get-400000-new-fans-in-10-days/</link>
		<comments>http://blog.stepchangegroup.com/2009/12/how-to-get-400000-new-fans-in-10-days/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 23:01:06 +0000</pubDate>
		<dc:creator>stratton</dc:creator>
				<category><![CDATA[facebook]]></category>
		<category><![CDATA[facebook apps]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[southwest airlines]]></category>

		<guid isPermaLink="false">http://blog.stepchangegroup.com/?p=883</guid>
		<description><![CDATA[When we partnered with Southwest Airlines to help them give away free tickets to their Facebook fans, we knew that there would be some healthy interest in the promotion. But since the December 8th debut of our Fans Fly Free Facebook app, more than 400,000 new fans have joined Southwest Airlines&#8217; Fan Page, making it [...]]]></description>
		<wfw:commentRss>http://blog.stepchangegroup.com/2009/12/how-to-get-400000-new-fans-in-10-days/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>StepChange Presents: Novembeard</title>
		<link>http://blog.stepchangegroup.com/2009/12/stepchange-presents-novembeard/</link>
		<comments>http://blog.stepchangegroup.com/2009/12/stepchange-presents-novembeard/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 18:49:05 +0000</pubDate>
		<dc:creator>stratton</dc:creator>
				<category><![CDATA[facebook]]></category>
		<category><![CDATA[facebook apps]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[novembeard]]></category>
		<category><![CDATA[pdx]]></category>
		<category><![CDATA[photo contest]]></category>
		<category><![CDATA[portland]]></category>

		<guid isPermaLink="false">http://blog.stepchangegroup.com/?p=868</guid>
		<description><![CDATA[A good company is like a good beard. Both require a strong commitment to sustained growth, even when it would be easier to just give up. Sometimes that means enduring growing pains (or at least itching), or being willing to look ridiculous in the short term because you have faith that you can achieve something [...]]]></description>
		<wfw:commentRss>http://blog.stepchangegroup.com/2009/12/stepchange-presents-novembeard/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Come On Down To Christmas Town!</title>
		<link>http://blog.stepchangegroup.com/2009/11/come-on-down-to-christmas-town/</link>
		<comments>http://blog.stepchangegroup.com/2009/11/come-on-down-to-christmas-town/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 22:19:09 +0000</pubDate>
		<dc:creator>stratton</dc:creator>
				<category><![CDATA[facebook]]></category>
		<category><![CDATA[facebook apps]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[busch gardens]]></category>
		<category><![CDATA[contest]]></category>

		<guid isPermaLink="false">http://blog.stepchangegroup.com/?p=852</guid>
		<description><![CDATA[Christmas comes early this year, thanks to Busch Gardens. Between now and December 18th, five lucky winners will be chosen to receive a Busch Gardens Ultimate Christmas Town VIP experience.
To enter, users must upload their holiday-themed photos via the Christmas Town Photo Contest app that we developed for their Facebook Fan Page. Each Friday between [...]]]></description>
		<wfw:commentRss>http://blog.stepchangegroup.com/2009/11/come-on-down-to-christmas-town/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Travelocity&#8217;s Travel For Good App</title>
		<link>http://blog.stepchangegroup.com/2009/11/travelocitys-travel-for-good-app/</link>
		<comments>http://blog.stepchangegroup.com/2009/11/travelocitys-travel-for-good-app/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 00:14:07 +0000</pubDate>
		<dc:creator>stratton</dc:creator>
				<category><![CDATA[facebook]]></category>
		<category><![CDATA[facebook apps]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[travelocity]]></category>

		<guid isPermaLink="false">http://blog.stepchangegroup.com/?p=838</guid>
		<description><![CDATA[We&#8217;d like to take a moment to shine a spotlight on one of our latest Facebook apps, Travelocity&#8217;s Travel For Good. Launched just in time for the holiday travel season, the app makes it easy for Facebook users to offset the carbon emissions from their holiday travel simply by becoming a fan of the Travelocity [...]]]></description>
		<wfw:commentRss>http://blog.stepchangegroup.com/2009/11/travelocitys-travel-for-good-app/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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