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	<title>ChangeLog &#187; mobile</title>
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	<link>http://blog.stepchangegroup.com</link>
	<description>StepChange Group: Social Media &#38; Marketing</description>
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		<title>InnoTech Oregon &#8211; Mobile Marketing 2010: The Year We Make Contact</title>
		<link>http://blog.stepchangegroup.com/2010/05/innotech-oregon-mobile-marketing-2010-the-year-we-make-contact/</link>
		<comments>http://blog.stepchangegroup.com/2010/05/innotech-oregon-mobile-marketing-2010-the-year-we-make-contact/#comments</comments>
		<pubDate>Thu, 06 May 2010 00:05:54 +0000</pubDate>
		<dc:creator>stratton</dc:creator>
				<category><![CDATA[Tech Events]]></category>
		<category><![CDATA[Web/Tech]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[innotech]]></category>
		<category><![CDATA[mobile apps]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[mobile websites]]></category>
		<category><![CDATA[pdx]]></category>
		<category><![CDATA[portland]]></category>
		<category><![CDATA[portland events]]></category>

		<guid isPermaLink="false">http://blog.stepchangegroup.com/?p=1175</guid>
		<description><![CDATA[StepChange Principal and social media man-about-town, Kevin Tate, moderated a panel discussion about mobile marketing this afternoon at InnoTech Oregon. Panelists for &#8220;Mobile Marketing 2010: The Year We Make Contact&#8221; included Michael Richardson (Co-Founder, Urban Airship), Benjamin Jacobsen (co-founder, Mobspot) and—as a last-minute lifesaving replacement panelist—Daniel Wood (Digital Strategy Director, PMSI).
The 50-minute discussion covered a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Three Most Important Words at SXSWi: Location, Location, Location</title>
		<link>http://blog.stepchangegroup.com/2010/03/the-three-most-important-words-at-sxswi-location-location-location/</link>
		<comments>http://blog.stepchangegroup.com/2010/03/the-three-most-important-words-at-sxswi-location-location-location/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 22:37:05 +0000</pubDate>
		<dc:creator>stratton</dc:creator>
				<category><![CDATA[iphone]]></category>
		<category><![CDATA[location awareness]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[austin]]></category>
		<category><![CDATA[geolocation]]></category>
		<category><![CDATA[location]]></category>
		<category><![CDATA[sxsw]]></category>
		<category><![CDATA[sxswi]]></category>

		<guid isPermaLink="false">http://blog.stepchangegroup.com/?p=1015</guid>
		<description><![CDATA[Over the last decade and a half, SXSW Interactive has established itself as a proving ground for new tech, including Twitter&#8217;s coming-out party in 2007. This year, as in real estate, the three most important words at SXSWi were location, location, location. It was a game of one-upsmanship played by the titans  of geolocation, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Toys&#8221;R&#8221;Us Widget &amp; Mobile Page</title>
		<link>http://blog.stepchangegroup.com/2008/12/toysrus-widget-mobile-page/</link>
		<comments>http://blog.stepchangegroup.com/2008/12/toysrus-widget-mobile-page/#comments</comments>
		<pubDate>Mon, 15 Dec 2008 20:46:37 +0000</pubDate>
		<dc:creator>Kevin Tate</dc:creator>
				<category><![CDATA[mobile]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[widget]]></category>
		<category><![CDATA[Toys "R" Us]]></category>

		<guid isPermaLink="false">http://www184.pair.com/gurgi/?p=8</guid>
		<description><![CDATA[We have been working with the team at Toys&#8221;R&#8221;Us to create a shareable widget from their significant set of special deals and offers -
and launched the Toys&#8221;R&#8221;Us My Deals Widget just before Black Friday.
Managing Offers with Real-time Updates
In addition to presenting the latest deals in 10 different categories, the widget also allows Toys&#8221;R&#8221;Us to present [...]]]></description>
		<wfw:commentRss>http://blog.stepchangegroup.com/2008/12/toysrus-widget-mobile-page/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Tostitos in Facebook: Race for the Bowl!</title>
		<link>http://blog.stepchangegroup.com/2008/12/tostitos-in-facebook-race-for-the-bowl/</link>
		<comments>http://blog.stepchangegroup.com/2008/12/tostitos-in-facebook-race-for-the-bowl/#comments</comments>
		<pubDate>Mon, 08 Dec 2008 15:09:21 +0000</pubDate>
		<dc:creator>Kevin Tate</dc:creator>
				<category><![CDATA[mobile]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[widget]]></category>

		<guid isPermaLink="false">http://www184.pair.com/gurgi/?p=9</guid>
		<description><![CDATA[We&#39;ve been working with Frito-Lay Tostitos on a Facebook Campaign that&#39;s really taking off.
The Tostitos Race to the Bowl Facebook promotion launched last week to
help promote Tostitos&#39; Amazing Race-style cross country race to the
Fiesta Bowl.
The race itself will feature two teams consisting of six fans from the
University of Texas and Ohio State University who will [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>MIX 08 Keynote: Showing Off the First Silverlight Mobile Touchsceen App</title>
		<link>http://blog.stepchangegroup.com/2008/03/mix-08-keynote-showing-off-the-first-silverlight-mobile-touchsceen-app/</link>
		<comments>http://blog.stepchangegroup.com/2008/03/mix-08-keynote-showing-off-the-first-silverlight-mobile-touchsceen-app/#comments</comments>
		<pubDate>Wed, 05 Mar 2008 17:05:47 +0000</pubDate>
		<dc:creator>Kevin Tate</dc:creator>
				<category><![CDATA[mobile]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[microsoft silverlight]]></category>
		<category><![CDATA[silverlight]]></category>

		<guid isPermaLink="false">http://www184.pair.com/gurgi/?p=30</guid>
		<description><![CDATA[Woo Hoo!
After weeks of designing, coding and testing on some truly
bleeding-edge platforms, we&#8217;re delighted to be showing off &#34;MIXr&#34;
today, a mobile social networking application that we developed with
our close partners &#8211; Stimulant.
Mobile Touchscreen Interface on Silverlight
MIXr was featured in Scott Guthrie&#8217;s Keynote this morning at the MIX
08 conference in Las Vegas.&#160; It&#8217;s a data-driven, touchscreen
Silverlight [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Designing for the iPhone (when you&#8217;re not holding one)</title>
		<link>http://blog.stepchangegroup.com/2007/08/designing-for-the-iphone-when-youre-not-holding-one/</link>
		<comments>http://blog.stepchangegroup.com/2007/08/designing-for-the-iphone-when-youre-not-holding-one/#comments</comments>
		<pubDate>Fri, 17 Aug 2007 18:07:00 +0000</pubDate>
		<dc:creator>Bryan Fox</dc:creator>
				<category><![CDATA[Web/Tech]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://www184.pair.com/gurgi/?p=45</guid>
		<description><![CDATA[
Update:
This article was originally written before Apple announced that it would be supporting native (Cocoa) applications on the iPhone. We recently updated our perspective on creating Web-based iPhone applications in this post: Engaging the Mobile Market with iPhone Web Apps.
A note on iPhone simulators: iPhoney and other simulators can provide a useful visual frame of [...]]]></description>
		<wfw:commentRss>http://blog.stepchangegroup.com/2007/08/designing-for-the-iphone-when-youre-not-holding-one/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Developing an iPhone Application</title>
		<link>http://blog.stepchangegroup.com/2007/07/developing-an-iphone-application/</link>
		<comments>http://blog.stepchangegroup.com/2007/07/developing-an-iphone-application/#comments</comments>
		<pubDate>Sun, 29 Jul 2007 16:18:00 +0000</pubDate>
		<dc:creator>MJ</dc:creator>
				<category><![CDATA[Web/Tech]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://www184.pair.com/gurgi/?p=47</guid>
		<description><![CDATA[
Update:
This article was originally written before Apple announced that it would be supporting native (Cocoa) applications on the iPhone. We recently updated our perspective on creating Web-based iPhone applications in this post: Engaging the Mobile Market with iPhone Web Apps.


Recently we had a client that wanted to take their products to the iPhone platform. This [...]]]></description>
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		<slash:comments>3</slash:comments>
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