Today, Inside Facebook announced that the Nestle Crunch Challenge app that we developed in conjunction with our agency partners at Ogilvy ranks as the #10 emerging Facebook app for the week. Nestle Crunch Challenge experienced nearly 175% week-over-week growth and currently has just shy of 250,000 active monthly users.
Players choose to play for Team Chocolate or Team Crispies when they first install the app, which awards them points for correctly answering trivia questions. Some of the questions are drawn from information shared by the players’ friends, including the schools that they went to and their recent status updates.
Each day at noon (Pacific Time), 1,000 Nestle Crunch Bars are given away to players who earn 1,000 points while there are bars remaining. In addition, there are weekly random drawings for bigger prizes; all members of the team with the highest cumulative point total for the week are eligible for the weekly prizes. Finally, all users are entered in a random drawing for the $10,000 grand prize.
Many thanks to Nestle and Ogilvy for giving us the opportunity to work on such a sweet project!
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Hey guys — congrats. This is Chris from Inside Facebook. I noticed that sudden pop in growth. I’m curious — how did you promote the app?
Cheers,
Chris