The word is out: StepChange has merged with three other social media firms to expand our capabilities. Powered, Inc. of Austin, TX has acquired StepChange, as well as NYC’s Drillteam and Crayon. This is an exciting opportunity for all of us, as well as all of our current and future clients.
We spent the last half of 2009 looking at lots of different ways to expand StepChange, anticipating that 2010 would be a very big year for Social Media Marketing. In Powered, Drillteam & Crayon, we found a set of like-minded companies with complementary social media marketing offerings. And with the gas that Austin Ventures is putting in our tank, we’ll be able to grow quickly and be early to market with a new type of “Social Agency” that offers unique services, scale and reach.
This shouldn’t affect our current partnerships or projects at all. StepChange—our name, our office, our team—will all stay the same. However, we’re looking forward to being able to broaden our offerings significantly this year, which will expand our ability to support clients and partners in their social marketing efforts.
And as we grow, we’ll be looking to add some social experience designers, developers and program managers to our team in Portland. If that’s you (or someone you know), drop us a line at info[at]stepchangegroup[dot]com.
To all of those who have partnered with us so far, thanks for helping us reach this important milestone. And if you’re just discovering StepChange now, we look forward to hearing from you and working with you.
Links
- Powered, Inc. press release: Powered Acquires Three Leading Social Media Companies to Help Brands Fully Capitalize on the Benefits of Their Social Media Initiatives
- OregonLive.com: StepChange sold in deal to create big social marketing agency
- AdWeek.com: Powered Rolls Up Social Media Shops
- New York Times: Accounts, People and Miscellany
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So happy to be partnered up with team StepChange. I look forward to giving brands and their agencies a broad array of tools and strategies they need to do social media right in 2010!
Best,
Aaron