Like many of us, the Travelocity Roaming Gnome has a bad case of the post-holiday winter blues. Fortunately for him, we’ve partnered with Travelocity to bring their McKinney-developed “Cabin Fever” campaign to life on Facebook, allowing the little fellow’s fans to vote on where to send him next.
Fans not only get the satisfaction of helping Travelocity’s spokesgnome shake his seasonal surliness, they have a chance of curing their own cabin fever at the same time. Their vote allows them to enter a sweepstakes for a two-person Vail ski trip, including round-trip airfare, four nights’ accommodations and three-day lift tickets.
Since the promotion went live on Tuesday, over 10,500 votes have been cast in under 48 hours. Right now, Banff leads Whistler by an almost 2-to-1 margin, so the Roaming Gnome might be Calgary-bound. But with more than a month before the sweepstakes’ February 18th deadline, there’s still plenty of time for fans to steer the little fella toward Canada’s west coast.
UPDATE: We were thrilled to see such a huge response to the promotion in its first couple of days, but we had no idea how popular it would ultimately become. In the final tally, nearly 900,000 votes were cast, and of the 14,000+ users who entered the sweepstakes, over 20% opted in for direct email marketing. It also helped us win our second consecutive SoMe Award!
Congratulations to McKinney and Travelocity on the success of the campaign, and thanks for giving us the opportunity to take part in it.
{ 2 trackbacks }
{ 1 comment… read it below or add one }
Just wanted to note the closing deadline for the contest is Jan 20 at noon est.
Great App though! yes we are still winning! Do you know the total number of votes is as it barely budges?