This week we launched a Social Marketing campaign for GotVmail, a great group of folks that we’ve been working with through our agency partner RampDigital. The goal of the campaign is to build awareness for GotVMail’s "Virtual Phone System" among entrepreneurs online.
It centers on a set of video clips where Gary Busey gives his off-the-wall perspective on useful business advice, excuses, cliches (and pretty much anything else that pops into his head).
The campaign itself includes a bunch of Social Marketing components, all aimed at maxmizing exposure and making it easy to share the videos:
- A shareable video widget that we customized with SplashCast (these guys are great by the way)
- A Facebook Page we set up to allow people to become fans, discuss and share the video
- A YouTube Page with all the videos for easy favoriting and external linking
- A Landing Page that links the campaign to the GotVMail site and brand
The campaign just launched yesterday, and already we’ve gotten thousands of views across Facebook, MySpace, YouTube and the video widget.
Congratulations to GotVMail, and to our partners RampDigital and SplashCast… and thanks for giving us the opportunity to put together the technology behind such a fun campaign!
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