Today, Inside Facebook announced that the Nestle Crunch Challenge app that we developed in conjunction with our agency partners at Ogilvy ranks as the #10 emerging Facebook app for the week. Nestle Crunch Challenge experienced nearly 175% week-over-week growth and currently has just shy of 250,000 active monthly users.
Players choose to play for Team Chocolate or Team Crispies when they first install the app, which awards them points for correctly answering trivia questions. Some of the questions are drawn from information shared by the players’ friends, including the schools that they went to and their recent status updates.
Each day at noon (Pacific Time), 1,000 Nestle Crunch Bars are given away to players who earn 1,000 points while there are bars remaining. In addition, there are weekly random drawings for bigger prizes; all members of the team with the highest cumulative point total for the week are eligible for the weekly prizes. Finally, all users are entered in a random drawing for the $10,000 grand prize.
Many thanks to Nestle and Ogilvy for giving us the opportunity to work on such a sweet project!
Like many of us, the Travelocity Roaming Gnome has a bad case of the post-holiday winter blues. Fortunately for him, we’ve partnered with Travelocity to bring their McKinney-developed “Cabin Fever” campaign to life on Facebook, allowing the little fellow’s fans to vote on where to send him next.
Fans not only get the satisfaction of helping Travelocity’s spokesgnome shake his seasonal surliness, they have a chance of curing their own cabin fever at the same time. Their vote allows them to enter a sweepstakes for a two-person Vail ski trip, including round-trip airfare, four nights’ accommodations and three-day lift tickets.
Since the promotion went live on Tuesday, over 10,500 votes have been cast in under 48 hours. Right now, Banff leads Whistler by an almost 2-to-1 margin, so the Roaming Gnome might be Calgary-bound. But with more than a month before the sweepstake’s February 18th deadline, there’s still plenty of time for fans to steer the little fella toward Canada’s west coast.
The word is out: StepChange has merged with three other social media firms to expand our capabilities. Powered, Inc. of Austin, TX has acquired StepChange, as well as NYC’s Drillteam and Crayon. This is an exciting opportunity for all of us, as well as all of our current and future clients.
We spent the last half of 2009 looking at lots of different ways to expand StepChange, anticipating that 2010 would be a very big year for Social Media Marketing. In Powered, Drillteam & Crayon, we found a set of like-minded companies with complementary social media marketing offerings. And with the gas that Austin Ventures is putting in our tank, we’ll be able to grow quickly and be early to market with a new type of “Social Agency” that offers unique services, scale and reach.
This shouldn’t affect our current partnerships or projects at all. StepChange—our name, our office, our team—will all stay the same. However, we’re looking forward to being able to broaden our offerings significantly this year, which will expand our ability to support clients and partners in their social marketing efforts.
And as we grow, we’ll be looking to add some social experience designers, developers and program managers to our team in Portland. If that’s you (or someone you know), drop us a line at info[at]stepchangegroup[dot]com.
To all of those who have partnered with us so far, thanks for helping us reach this important milestone. And if you’re just discovering StepChange now, we look forward to hearing from you and working with you.
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Today, Inside Facebook announced that the Nestle Crunch Challenge app that we developed in conjunction with our agency partners at Ogilvy ranks as the #10 emerging Facebook app for the week. Nestle Crunch Challenge experienced nearly 175% week-over-week growth and currently has just shy of 250,000 active monthly users.